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InDesign

6 Ways to Take Your Content Upgrades Up a Notch

March 14, 2016

Content upgrades are an awesome way to grow your email list, but are you putting your best content forward? Here are 6 ways to take your content upgrades up a notch!

Content upgrades are an awesome tool to grow your email list. But here’s the thing: if you’re not sharing helpful content in those upgrades, the people who download your content upgrade are likely going to unsubscribe from your email list and stop reading your blog.

So, how can you take your content upgrades up a notch? It’s actually not as hard as it sounds. Here are six ways you can do it today.

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Photoshop vs. InDesign: Which Program Should I Use, and When?

March 10, 2016

Not sure whether to use Photoshop or InDesign for certain projects? You're in luck! Here's a comprehensive Photoshop vs. InDesign Guide on which program you should use, and when!

This post contains affiliate links that I could make commission off of. All opinions are my own. Learn more.

It’s no secret that I absolutely love Adobe’s products. But I’ve always had a Photoshop vs. InDesign rivalry going on in my head.

I’m super comfortable with both programs, but I keep going back and forth on which program I should use for certain projects. Some days, Photoshop makes more sense. Others, InDesign does.

So, I’ve made a comprehensive Photoshop vs. InDesign Guide on which program you should use, and when.creaa

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7 Things Every Blogger Needs to Know About InDesign

February 18, 2016

A sister program to Photoshop, Adobe InDesign is an amazing tool for bloggers and business owners. It can be used for a ton of different things: content upgrades, ebooks, image templates, and more! So, why isn’t anyone talking about it? And what all do you need to know about InDesign as a blogger or business owner? Click through to find out!

This post contains affiliate links that I could make commission off of. All opinions are my own. Learn more.

There are a lot of great tools out there for bloggers to use. Plenty of them are talked about everywhere: Leadpages, Photoshop, Mailchimp, ConvertKit, etc. But it seems like a big one is missing from the discussion: InDesign.

A sister program to Photoshop, Adobe InDesign is an amazing tool for bloggers and business owners. It can be used for a ton of different things: content upgrades, ebooks, image templates, and more.

So, why isn’t anyone talking about it? And what all do you need to know about InDesign as a blogger or business owner? Well, let me tell you.

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Blogging on a Budget: Creating Your Own Images + Content Upgrades

February 16, 2016

Want to offer content upgrades to grow your email list, but not sure how? Good news! I've got an entire post detailing how to do it, as well as a FREE worksheet to walk you through the process! Click through to find out more!

Blogging on a budget is super important for a lot of bloggers out there, myself included. It’s a hobby that can get expensive fast, but only if you let it.

So, how do you go about cutting costs on your blog without taking away anything from your readers? Lots of ways! My favorite, though, is creating your own images and content upgrades. And I promise, it’s a lot easier than it sounds.

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How + Why You Need to Create a Media Kit for Your Blog (plus a free template!)

January 22, 2016

So, you've heard you should have a media kit for your blog. But what the heck do you put into it? Click through for a full rundown of what to include in a blog's media kit and get a FREE media kit template!

One of my favorite parts of blogging is collaboration. I’ve gotten to meet a lot of amazing brands and bloggers thanks to And Possibly Dinosaurs, and I wouldn’t trade that for the world.

But how do you set up these collaborations? Lots of ways. I’ve used social media, cold emails, and even some advertising sites.

But one thing is pretty common when it comes to collaboration: the brand or blogger you’re reaching out to is going to want to know why they should work with you. And that’s where a media kit comes in.

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How to Create + Share Content Upgrades (for free!)

January 12, 2016

How to Create & Share Content Upgrades for Free!

This post contains affiliate links that I could make commission off of. All opinions are my own. Learn more.

By now, you’ve probably heard from 50 million places that you should be growing your blog’s email list. And it’s true. Email lists are amazing.

And one of the best ways to grow your email list is through content upgrades. It’s honestly the #1 way I’m growing my email list right now. So, what are they, how do you make them, and how do you share them, without spending a pretty penny? Stick around and I’ll tell you!

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The InDesign Toolbar Glossary: What the Tools Are and Why You Should Care

December 3, 2015

Wondering what all those buttons in the InDesign Toolbar do? Here's your perfect guide! Click through to see what the tools are and why you should care.

Previously, I’ve shared the Photoshop Toolbar Glossary. And while I absolutely love Photoshop, it’s not my number one. InDesign is.

So today, I’m sharing the InDesign Toolbar Glossary.

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Saving Time in InDesign: Step and Repeat

October 21, 2015

Saving Time in InDesign: Step and Repeat

We all know that I love saving time, especially when it comes to my blog. I definitely don’t want to sacrifice quality, but I don’t want to spend a ton of time doing the same thing over and over again.

There’s one InDesign tool that I’m always using to save time: step and repeat.

While it may sound like a military command, Step and Repeat is actually a really useful tool for graphic designers.

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How to Add a Link to a PDF in InDesign

October 13, 2015

How to Add a Link to a PDF in InDesign

Hey—want some one-on-one help getting this set up? Book a 20-minute consultation and we can work through it via video chat!

PDFs are some of the most widely-downloaded documents on the internet. If you’ve ever downloaded an ebook, a printable, or a worksheet, you’ve most likely downloaded a PDF.

I love PDFs because they make it super easy for all of your formatting to stay the same no matter what device it’s opened on. Does the person you’re sending the file to not have the correct font? No worries! It will still show up just fine.

But there’s one thing that really makes your PDFs go above-and-beyond: links. So why are they so useful, and how do you add them?

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How to Use Pathfinder to Save a Ton of Time

August 14, 2015

How to Use Pathfinder to Save a Ton of Time

I’ve been using InDesign since my sophomore year of high school, so it’s definitely the Adobe program I’m most comfortable with. I used it in yearbook in high school and as a journalism student in college. Now, I’m using it at work almost every day.

However, I’ve found that no matter how long you’ve been using a program, you can always learn new shortcuts. It wasn’t until my junior year of college (six years after I first opened InDesign) that I found out about the Pathfinder tool.

Holy cow. Now that I’ve learned how to use Pathfinder, my designing time has decreased incredibly. Let me show you how.

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Caitlin Honard of And Possibly Dinosaurs

Hi! I'm Caitlin. I’m a total homebody currently living in Kalamazoo, Michigan (yes, it’s a real place!) with my husband, dog, and cat. And Possibly Dinosaurs is where I share all of the best parts of being a homebody—books, crafts, food, organization, Netflix, and more. Say hi.

                              

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Now that it’s officially summer, I suppose it’s ti Now that it’s officially summer, I suppose it’s time to round up the absolute mess of a spring I’ve had.It started with a family cruise to Colombia > the Panama Canal > Aruba > Curaçao > Bonaire, followed immediately by a dog attack (not Stanley) that required hand surgery to repair a severed nerve. 🫠 good thing it wasn’t my dominant hand or anything lolololol(It was, dear reader, her dominant hand.)I’m incredibly thankful for all the family and friends who have helped life stay as normal as possible over the last few months, whether they’re coming to visit and help around the house, or sending texts / memes / voice notes to keep me laughing. 💕Oh also I got really into birds. So I guess that’s my personality now.
A beautiful long weekend with chosen family 💕 A beautiful long weekend with chosen family 💕
Instagram post 17860077405203185 Instagram post 17860077405203185
Good morning from Kamalazoo. Stanley would like to Good morning from Kamalazoo. Stanley would like to reassure everyone that he has not been eaten and has not been threatened by anyone wanting to eat him.
We had the best, most unexpected, most serendipito We had the best, most unexpected, most serendipitous time hanging out with some of our besties from college, and I’m so incredibly thankful. ✨💕 I love all of you to the moon and to Saturn.#AaronsPartyComeGetIt
Is that a big-ass hole, or is it a big asshole? Is that a big-ass hole, or is it a big asshole?
Merry Christmas ✨ Merry Christmas ✨
Enjoying a relaxing Mexican vacation ✨☀️🏝️ Enjoying a relaxing Mexican vacation ✨☀️🏝️

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I’m Caitlin. I’m a total homebody currently living in Kalamazoo, Michigan (yes, it’s a real place!) with my husband, dog, and cat. And Possibly Dinosaurs is where I share all of the best parts of being a homebody—books, crafts, food, organization, Netflix, and more.

 
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