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When I first started blogging, I had no intention of making it into a business. But the more I got into it, the more I realized that if you want to be successful with your blog, you need to run it like a business.
Depending on your definition of success, of course.
If you want to make money through your blog, whether that be with ads, sponsorships, products, or courses, you’re going to need business cards. Luckily, they aren’t too expensive or difficult to create.
When to Use Business Cards for Your Blog
So much of the blogging word is online (shocker, right?), so it seems like business cards wouldn’t really apply. After all, you’ll meet most of the bloggers and business owners you work with online, and a lot of them you’ll never actually meet in person. So, why do you need business cards for you blog?
Well, remember this: your audience isn’t exclusively other bloggers and business owners. Not everyone in your niche is a blogger. Maybe they spend most of their time on Facebook and other social media sites and have no reason to find your blog online, but they live just down the street from you.
Enter: the business cards for your blog.
You’re walking your dog in the neighborhood and run into your neighbor, who happens to be in your niche. They start talking to you about a problem you’re having, and it just so happens you’ve discussed this topic just a few days ago on your blog. Rather than telling them your blogs name and hoping they remember to look it up later, you can give them your business card for your blog, and voila!
Even if they just set it by their computer when they get home, they might actually look at it later.
And sure, not everyone you give your card to will actually look at your blog. But think about it the same way you think about advertising: not everyone who sees your ad will click on it. But you’re still paying that money in the off chance that they do, and you’re paying for brand recognition. Both are just as important as someone actually going to your blog!
How to Get Business Cards for Your Blog
I had the benefit of being a graphic designer who worked for a printing company, so I got my business cards for next to nothing. But even if you don’t have those connections, you can still get them done for dirt cheap, without having to sacrifice on quality!
Sites like Vistaprint and MOO have great templates and reasonable prices. You could also get your own template at Creative Market and take the file over to your local office supply shop and get them printed. It’s really not too big of an investment to make, and they can really make a difference for your blog!
Interested in getting your business cards on-brand? I’m taking a small number of clients for graphic design and branding projects for the beginning of 2016! Start your year off right! Shoot me an email at firstname.lastname@example.org and we can get started!